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The Speed of Culture Podcast
Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell
Oct 31, 2023
Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell, discusses Taco Bell's consumer strategies to establish itself as a lifestyle brand in the QSR space. They also talk about leveraging customer loyalty, authentic partnerships, Taco Bell's education strategy, and the role of digital and AI in modern marketing.
29:18
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Quick takeaways
- Taco Bell leverages customer loyalty and authentic partnerships to establish itself as a lifestyle brand in the QSR space.
- Taco Bell focuses on digital and AI in modern marketing to enhance brand success and reach a global audience through education strategies.
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