The Speed of Culture Podcast

Why QSRs Are The New Lifestyle Brands with Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell

Oct 31, 2023
Guest
Sean Tresvant
Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell, discusses Taco Bell's consumer strategies to establish itself as a lifestyle brand in the QSR space. They also talk about leveraging customer loyalty, authentic partnerships, Taco Bell's education strategy, and the role of digital and AI in modern marketing.
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Episode notes
1
Introduction
00:00 • 2min
2
Staying Current and Curious in a Rapidly Evolving Landscape
01:45 • 3min
3
The Evolution of Technology and Consumer Behavior
04:49 • 15min
4
Complexities of the Gen Z Consumer and International Markets
20:15 • 4min
5
The Importance of Leadership in Creating a Great Brand and Business
24:12 • 8min
6
The Importance of Being Approachable and Taco Bell's Inspiring Brand
32:01 • 3min