Complexities of the Gen Z Consumer and International Markets

Sean Tresvant, Chief Global Brand and Strategy Officer at Taco Bell, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Sean unveils Taco Bell's consumer strategies to establish itself as a lifestyle brand in the Quick Service Restaurant (QSR) space. He also shares how the company leverages customer loyalty and authentic partnerships for brand success, Taco Bell's education strategy to expand globally, as well as the role of digital and AI in modern marketing.

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