Med Spa Success Strategies
Why Some Med Spas Fail While Others Thrive with Jake Laban
Dec 12, 2022
In this engaging discussion, Jake Laban, co-founder and CFO of Skin by Lovely, shares his vast expertise from over 20 years in the medical aesthetics industry. He dives into the pivotal role of Botox and Juvederm in transforming the market and discusses how effective rewards programs like Alle have shaped customer loyalty. Jake recounts the founding story of Skin by Lovely, emphasizing strategic marketing amidst challenges. He also offers insights on boosting client retention and navigating growth hurdles, making it a must-listen for aspiring med spa owners.
38:17
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Quick takeaways
- Skin by Lovely's initial success stemmed from a lean marketing approach utilizing social media and client reviews during challenging economic times.
- Emphasizing client retention through personalized engagement strategies proved critical in transforming first-time patients into loyal, returning customers.
Deep dives
Jake Laban's Journey in the Aesthetic Industry
Jake Laban began his career in the medical aesthetics field as a junior marketer for Allergan during the initial launch of Botox. His experience involved managing communications for Botox Cosmetic and Therapeutic teams, gaining insight into the multiple applications of Botox, including its therapeutic benefits, which extended beyond cosmetic use. During his time at Allergan, he progressed through roles, contributing to significant product launches like Juvederm and Latisse, and participated in the development of the Allē rewards program that fosters customer retention through loyalty incentives. This extensive background provided him with valuable knowledge that later informed his strategy in founding Skin by Lovely.
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