In this engaging discussion, Jake Laban, co-founder and CFO of Skin by Lovely, shares his vast expertise from over 20 years in the medical aesthetics industry. He dives into the pivotal role of Botox and Juvederm in transforming the market and discusses how effective rewards programs like Alle have shaped customer loyalty. Jake recounts the founding story of Skin by Lovely, emphasizing strategic marketing amidst challenges. He also offers insights on boosting client retention and navigating growth hurdles, making it a must-listen for aspiring med spa owners.