Why NHL Valuations Have Nearly Doubled Since 2021

Kurt Badenhausen, a Sportico valuations expert, dives into the skyrocketing NHL franchise values, which have surged by 92% since 2021, averaging $1.8 billion. He reveals how Sun Belt teams, once seen as underperformers, have flipped the script to achieve remarkable success. The conversation also touches on the influence of the NHL's salary cap and compares the future potential of owning iconic teams like the Boston Bruins versus the Celtics. Innovations in sponsorship, like digital dasher boards, are also explored, highlighting exciting revenue opportunities.