NHL Sponsorship Innovations and Team Valuation Discussions

Sportico valuations expert Kurt Badenhausen joins the show to break down our recently updated NHL valuations. The average NHL franchise is now worth $1.8 billion, up 92% since 2021. As Kurt explains, a lot of that growth has come from Sun Belt teams that were once viewed as struggling properties but have since found a formula for sucess—and sellouts. We also discuss the role of the NHL's current salary cap on valuations, and whether we'd rather own the Boston Bruins or Boston Celtics going forward.

Learn more about your ad choices. Visit megaphone.fm/adchoices