

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Jan 22, 2026 • 31min
Why Duke Is Suing Its Own QB
Transfer madness continues, as Duke University has sued to effectively prevent QB Darian Mensah from switching schools. Meanwhile, the college basketball world is up in arms over Charles Bediako’s return to Alabama three years after he signed a contract with the San Antonio Spurs. Sportico legal analyst Mike McCann returns to break it all down. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 20, 2026 • 28min
The Winter Olympics Are Almost Here
Scott and Eben are joined by colleague Sara Germano to discuss the upcoming Winter Olympics in Italy. They talk through the biggest storylines of the Games, including a better time change with North America, the return of NHL players, Lindsey Vonn’s comeback, figure skating dominance, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 15, 2026 • 36min
The 100 Highest-Paid Athletes In The World
Scott and Eben are joined by Sportico valuations guru Kurt Badenhausen to discuss his latest list of the world’s highest-paid athletes. It’s led by Cristiano Ronaldo, followed by Canelo Alvarez, Lionel Messi and Juan Soto. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 13, 2026 • 37min
CFP Money Madness / MLB Arbitration Craziness
Scott and Eben talk about the money in Miami’s showdown with Indiana in the CFP title game next week. They also talk about the NFL playoffs and the latest in MLB arbitration, with the sport’s best pitcher on the verge of setting multiple records. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 8, 2026 • 32min
How a Sponsor Helped Land MLB’s First Big Signing of 2026
Scott and Eben discuss the Japanese company that helped the Houston Astros sign Tatsuya Imai. They also talk about the Las Vegas Athletics, the Winter Olympics, and KKR’s push to buy Arctos Partners. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 6, 2026 • 32min
Football and Politics: Inside the 100 Most-Watched Broadcasts of 2025
Scott and Eben discuss the most-watched TV broadcasts of 2025, a list predictably dominated by football. They also talk about the NFL playoffs and Indiana coach Curt Cignetti. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jan 1, 2026 • 30min
New Year’s Prediction: World Cup, NFL Media, MLB Labor
The hosts make bold predictions for 2026 sports, highlighting the World Cup's potential in the U.S. despite early ticket concerns. They discuss the NFL's uncertain media rights and looming renegotiations. College sports face chaos with stalled legislation, while the WNBA and MLB brace for high-stakes labor battles. As college brands thrive amidst player movement, strategies around team purchases become crucial. Fans will remain engaged, but challenges abound for upcoming seasons.

Dec 30, 2025 • 29min
Do Athletes Get the Flu? Plus College Sports Wackiness
Scott and Eben, both under the weather themselves, talk about the sports business implications of a bad flu season. They also talk about the theater of the absurd in college sports, with seventh-year QBs, NBA draft picks-turned-freshmen, and Pop-Tarts galore. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 26, 2025 • 30min
Chiefs Find $1.8 Billion In Public Money Under Christmas Tree
Scott and Eben discuss the Kansas City Chiefs’ move across state lines. The NFL team will receive more than $1.8 billion in public funds, a record, to build a $3 billion venue in Kansas. They also talk about the rise of prediction markets and what to expect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 23, 2025 • 28min
This Popular Basketball YouTuber is a Platform Company Too
Zach Miller, president of Bucket Squad, dives into the world of Jesser, a top basketball YouTuber with 36 million subscribers. He shares insights on transforming Jesser's channel into a media empire, balancing apparel and media revenue streams. Miller discusses the importance of community through events and plans for interactive gaming on platforms like Roblox. He also reflects on the challenges of scaling live events and emphasizes building long-term brand partnerships beyond YouTube. Get ready for a peek into the future of creator-driven businesses!


