Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books
Dec 11, 2025 • 29min
Lane Kiffin’s House Mystery / Utah’s Private Equity Pitch
Scott and Eben discuss a mystery involving Lane Kiffin’s house, which may impact his compensation as LSU’s head football coach. They also talk about the University of Utah’s private equity pitch, and delays at a critical Winter Olympics venue in Milan. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 9, 2025 • 33min
College Football Playoff Silliness / A Surreal World Cup Draw
Scott and Eben speak about the uproar following the College Football Playoff selections. They also talk about the highest-paid female athletes, and the Donald Trump-dominated World Cup draw. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 4, 2025 • 39min
Messi vs. Müller Creates Dream MLS Cup Title Showdown
Eben and Jacob discuss the MLS Cup title showdown between Lionel Messi’s Inter Miami and Thomas Müller’s Vancouver Whitecaps. They also talk about WNBA labor, ESPN’s sports betting future, and college football playoff implications. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dec 2, 2025 • 32min
What Lane Kiffin’s LSU Move Says About College Sports, Leverage
Eben and Jacob discuss Lane Kiffin’s mid-season departure from Ole Miss, which rocked the college football world on Sunday. They break down what it means for Ole Miss and LSU, why players are the real losers, and why coaches’ contracts aren’t getting any smaller. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 27, 2025 • 30min
Amazon’s Turkey Day Takeover Continues Across Golf, Football, NBA
Scott and Eben discuss Thanksgiving and Black Friday, two days jam packed with sports of all sorts. They talk about Amazon’s growing sports ambitions, the NFL vs. college football, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 25, 2025 • 26min
Real Madrid Tries to Balance Tradition and Capitalism
`Scott and Eben talk about changes underway at Spanish soccer giant Real Madrid, which is trying to keep the fan-controlled structure it has had since 1902, while simultaneously raising hundreds of millions of dollars. They also talk about a Sportico story exploring UMass football’s FBS tenure. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 20, 2025 • 32min
NFL’s Report Card Woes / WNBA’s Latest Offer
Scott and Eben discuss the NFL players union’s annual report card, which has drawn the ire of the league and its owners. They also talk about latest in the WNBA negotiations, Steve Cohen’s Sphere selloff, and James Franklin’s new college football gig. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 18, 2025 • 33min
Steph Curry Splits from Under Armour / MLS Changes Abound
Scott and Eben discuss Steph Curry’s surprise split from Under Armour. They also talk about two big changes at MLS, an existential crisis for NWSL, and the latest in the Big Ten’s proposed $2+ billion loan from a California pension fund. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 13, 2025 • 30min
Unpacking The Next Frontier of Athlete Nutrition
Scott speaks with Gavin Kaysen and Bri Rosas of KZ Provisioning about the company’s original story with the Minnesota Wild, untapped potential in athlete nutrition, and the level of personalization needed to maximize performance from the sports world’s biggest stars. Learn more about your ad choices. Visit megaphone.fm/adchoices
Nov 11, 2025 • 36min
500th Episode! Plus, A Viral Marketing Stunt Gone Wrong
Scott and Eben celebrate their 500th Sporticast episode. They discuss president Donald Trump’s visit to the Commanders, a viral market stunt gone wrong, and more sports betting scandals. Learn more about your ad choices. Visit megaphone.fm/adchoices
