

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Oct 7, 2025 • 38min
Connor McDavid Returns to Oilers / Phee vs. Cathy Engelbert
Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity, the MLB playoffs, and the latest drama in the WNBA labor fight.
0:57 – Connor deal details
6:17 – Salary cap jumps
18:35 – Learfield-style deals
19:20 – Scott’s endowment q
27:51 – WNBA labor drama Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 2, 2025 • 36min
NHL Valuations Extravaganze w/ Kurt Badenhausen
Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international opportunities and the marketability of the NHL’s biggest stars.
1:10 – NHL vs. MLB and text message
5:06 – Let’s talk Florida Panthers
9:15 – Local media disruption
12:35 – International opportunities
16:30 – Hockey culture shies away from marketing
19:30 – Who is the third most recognizable NHL player???
27:49 –Quick talk about Arizona. Then, will the NHL return there??
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 30, 2025 • 29min
A PSA For All Sports Team Owners
Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk about owner guarantees, the Ryder Cup and new investors in Angel City FC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 25, 2025 • 50min
The NFL is “Built on a Crime” Says Former Union Boss
Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust exemption, a potential long-term threat from college football, and a theory on why women’s unions seem to be making more progress than their male counterparts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 23, 2025 • 30min
Dodgers Achieve Something Unseen in MLB Since 2008
Scott and Eben speak about the Los Angeles Dodgers hitting a big commercial milestone. They also talk about the economics of The Sphere in Las Vegas, and changes in college hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 18, 2025 • 33min
Travis Kelce Stands Alone / Amazon Gets the Masters
Scott and Eben talk about the highest paid NFL players, a new Masters media partner, and growing pains in women's sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 16, 2025 • 32min
No Major U.S. Sporting Events Should Start At 1AM ET
Scott and Eben discuss the title fight between Canelo Alvarez and Bud Crawford, which started late and paid its fighters handsomely. They also talk about Browns owner Jimmy Haslam, Nascar driver Bubba Wallace and some throwback Buds. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 11, 2025 • 41min
The Growing Cost vs. Convenience of Sports Streaming
Eben and Jacob discuss the expansive grey area in the relationship between sports teams, players and sponsors. They also talk about the growing cost of sports streaming, and the NFL's YouTube numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 9, 2025 • 29min
What To Make of The Steve Ballmer, Clippers Salary Cap Accusations
Scott and Eben break down the biggest NBA story of the past week—allegations that Clippers owner Steve Ballmer may have tried to circumvent the league’s cap via a fraudulent tree-planting start-up. They also talk about Unrivaled’s $340M funding round, and a big NWSL loss. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 4, 2025 • 38min
Inside NFL Business Evolution as 2025 Seasons Kicks Off
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on media, valuations, private equity, college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices