Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books
Sep 16, 2025 • 32min
No Major U.S. Sporting Events Should Start At 1AM ET
Scott and Eben discuss the title fight between Canelo Alvarez and Bud Crawford, which started late and paid its fighters handsomely. They also talk about Browns owner Jimmy Haslam, Nascar driver Bubba Wallace and some throwback Buds. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 11, 2025 • 41min
The Growing Cost vs. Convenience of Sports Streaming
Eben and Jacob discuss the expansive grey area in the relationship between sports teams, players and sponsors. They also talk about the growing cost of sports streaming, and the NFL's YouTube numbers. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 9, 2025 • 29min
What To Make of The Steve Ballmer, Clippers Salary Cap Accusations
Scott and Eben break down the biggest NBA story of the past week—allegations that Clippers owner Steve Ballmer may have tried to circumvent the league’s cap via a fraudulent tree-planting start-up. They also talk about Unrivaled’s $340M funding round, and a big NWSL loss. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 4, 2025 • 38min
Inside NFL Business Evolution as 2025 Seasons Kicks Off
Scott and Eben speak with Marc Ganis, prominent sports consultant and NFL advisor, about the league’s business heading into the 2025 season—they touch on media, valuations, private equity, college sports, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices
Sep 2, 2025 • 35min
How AI Is Advancing Sports’ Data Revolution w/ Gareth Balch
Scott and Eben speak with Gareth Balch, the co-founder and CEO of Two Circles, about the company’s data work, trends about sports consumption, and how AI is already disrupting it all. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 28, 2025 • 33min
It’s a Love Story: Travis, Taylor and the NFL
Scott and Eben discuss the celebrity engagement of the week. They also talk about NFL advertising, the U.S. Open, and Tommy “Cutlets” DeVito. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 26, 2025 • 34min
Sports Premium Push, from US Open To CFB Openers
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss the latest sports business news, including a record-breaking sports card auction, the return of the U.S. Open, and an action-packed opening weekend of college football amid seismic change for the sport. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 21, 2025 • 31min
Tennis’ Big Two Era; ESPN’s Future Arrives
Hosts Scott Soshnick and Jacob Feldman are joined by Kurt Badenhausen to discuss Sportico’s rankings of the highest-paid tennis players, led by Jannik Sinner and Carlos Alcaraz. Then they discuss the debut of ESPN’s direct-to-consumer offering, and why the company doesn’t get enough credit for its digital transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 19, 2025 • 28min
What’s $30 Million to the Michigan Wolverines?
Scott and Eben discuss a handful of big sports business stories, including Michigan’s punishment for its sign-stealing operation, the collapse of Grand Slam track, a new revenue stream for LA28, and Aaron Rodgers’ helmet fiasco. Learn more about your ad choices. Visit megaphone.fm/adchoices
Aug 14, 2025 • 32min
NFL Valuations Special, Plus Portland Trail Blazers Sale
Scott and Eben are joined by valuations expert Kurt Badenhausen to discuss Sportico’s latest NFL valuations, which start with the Dallas Cowboys ($12.8 billion) and end with the Cincinnati Bengals ($5.5 billion). They also talk about recent sales involving the Minnesota Twins and Portland Trail Blazers. Learn more about your ad choices. Visit megaphone.fm/adchoices
