
Sporticast
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Latest episodes

May 8, 2025 • 41min
Real Madrid Regains Spot As Soccer’s Most Valuable Club
Eben is joined by colleague Kurt Badenhausen to discuss his ranking of the 50 most valuable soccer teams in the world. They talk No. 1 Real Madrid, No. 2 Manchester United, and a number of other teams. Plus, they break down the economics of global soccer as compared to other major U.S. leagues. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 6, 2025 • 39min
Giants Investors Line Up / Warren Buffett Steps Down
Scott and Eben discuss Marc Lasry and Michael Strahan joining forces to pursue an investment in the New York Giants. They also talk about Warren Buffett, the NHL playoffs, President Donald Trump, and more. Learn more about your ad choices. Visit megaphone.fm/adchoices

May 1, 2025 • 35min
LIV Golf Nearing Rankings Points / Kentucky Derby Preview
Scott and Eben talk about the latest in professional golf, with LIV Golf close to securing something it has wanted since its inception. They also talk about the Kentucky Derby, Giannis Antetokounmpo, and the very physical NHL playoffs. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 29, 2025 • 34min
Shedeur Sanders’ Surprise Saturday Slide Stuns Sports Scribes
Scott and Eben discuss the biggest story of the NFL draft: Shedeur Sanders’ fall to the fifth round. They also talk about the Commanders’ new stadium deal and the NCAA’s new partnership with Genius Sports. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 24, 2025 • 31min
50 Highest Paid Athletes Ever / NFL Draft Preview
Scott and Eben discuss Sportico’s high-paid athletes of all time, a top 50 that covers eight sports and 16 countries. They also debate the Savannah Bananas and the upcoming NFL Draft in Green Bay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 22, 2025 • 30min
The ‘Matriarch of Utah’ Returns, Plus Trump vs. Harvard Athletics
Scott and Eben speak about Gail Miller’s return to big-time sports ownership in Utah with her purchase of the Utah Royals and Real Salt Lake. They also talk about a new sports PE fund, and Trump vs. Harvard. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 17, 2025 • 37min
What the Hell is Going on In College Sports?
Eben chats with Sportico’s Daniel Libit about the rapid changes underway in college sports, including a series of high-profile lawsuits and looming revenue sharing. They also talk about what it all means for fans, the status of athlete activism, and why 2030-2032 may actually be the critical window of reform. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 15, 2025 • 34min
PGA vs. LIV Undertones Abound as Rory Wins Masters
Scott and Eben talk about Rory McIlroy’s win at The Masters, and the many business stories that spun off it. They also talk about Nico Iamaleava, Paige Bueckers and Western Michigan hockey. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2025 • 29min
Tariff Whiplash, Plus the World’s Highest Paid Golfers
Scott and Eben discuss a crazy few days in the global economy, with markets crashing and dire words from Republican donors like Ken Griffin, followed by a Trump announcement that sent stock surging. They also talk about the world’s highest-paid golfers on the eve of the Masters, and two senators asking the DOJ to probe a new partnership between Fanatics and Ticketmaster. Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 8, 2025 • 32min
Ovechkin Breaks Goal Record / Tariffs Rock Sports
Scott and Eben talk about Alex Ovechkin breaking Wayne Gretzky’s all-time NHL scoring. They also talk about the sports implications of President Trump’s global trade war, the NCAA basketball tournaments, and The Masters. Learn more about your ad choices. Visit megaphone.fm/adchoices
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