

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Oct 28, 2025 • 35min
How to Talk about the NBA Betting Scandal
Scott and Eben debate all sides of the latest NBA betting scandal, unveiled by the FBI late last week. They also talk about the World Series and the college football coaching carousel. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 23, 2025 • 37min
Dodgers CEO Talks Ohtani World Series, and Yes… Toilets
Scott and Eben speak with Stan Kasten, the president and CEO of the Los Angeles Dodgers. They talk about Shohei Ohtani’s superlative performance, the team’s run toward another World Series title, and how the business of the Dodgers has grown in recent years. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 21, 2025 • 33min
NBA Season Tips Off / Shohei Ohtani Shines
Scott and Eben break down the start of the NBA season, including some major changes on the media side, and a new all-time highest earner. They also talk about Shohei Ohtani’s superlative performance, and a new plan to save college soccer. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 16, 2025 • 39min
NBA Valuations Extravaganza w/ Kurt Badenhausen
Scott and Eben speak with Kurt Badenhausen, Sportico’s valuations guru, about his latest NBA rankings. They discuss the business of the Warriors, Clippers and Knicks; the NBA’s international opportunity; a shift towards an NFL-style model; the economics of new arenas; and more.
1:00 – Kurt’s opening takes
6:00 – International opportunity
6:57 – The China question
17:57 – Scott prediction
19:46 – Clippers
24:40 – Thunder
28:57 – Start of the rapid fires…
32:37 – Who is more superlative?
33:24 – The “classic question” Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 14, 2025 • 32min
From White Out to Buyout: A Penn State Story
Scott and Eben discuss the rush of college football buyouts, including Penn State paying James Franklin about $50 million to leave Happy Valley. They also talk NWSL commissioner Jessica Berman’s new contract, and the MLB playoff latest.
0:37 – James Franklin
4:50 – Other schools
5:40 – College sports is skittish
11:50 – Scott q on pension funds (Carol this might be a good segment for a clip)
16:10 – Jess Berman new deal
Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 9, 2025 • 30min
Are the WNBA Finals Being Overshadowed?
The WNBA Finals have garnered record ratings, even with a lot of attention focused on the ongoing negotiations and conversation between commissioner Cathy Engelbert and top players, including Napheesa Collier. Just Women’s Sports founder Haley Rosen joined Scott and Jacob to discuss both storylines. Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 7, 2025 • 38min
Connor McDavid Returns to Oilers / Phee vs. Cathy Engelbert
Scott and Eben discuss Connor McDavid’s two-year, $25 million extension to stay in Edmonton. They also talk about Gavin McKenna, college sports private equity, the MLB playoffs, and the latest drama in the WNBA labor fight.
0:57 – Connor deal details
6:17 – Salary cap jumps
18:35 – Learfield-style deals
19:20 – Scott’s endowment q
27:51 – WNBA labor drama Learn more about your ad choices. Visit megaphone.fm/adchoices

Oct 2, 2025 • 36min
NHL Valuations Extravaganze w/ Kurt Badenhausen
Scott and Eben are joined by Sportico valuations expert Kurt Badenhausen to talk about the NHL’s rise, labor peace, new media deals, international opportunities and the marketability of the NHL’s biggest stars.
1:10 – NHL vs. MLB and text message
5:06 – Let’s talk Florida Panthers
9:15 – Local media disruption
12:35 – International opportunities
16:30 – Hockey culture shies away from marketing
19:30 – Who is the third most recognizable NHL player???
27:49 –Quick talk about Arizona. Then, will the NHL return there??
Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 30, 2025 • 29min
A PSA For All Sports Team Owners
Scott and Eben discuss the collapse of the New York Mets’ 2025 season, which ended with a $342 million roster failing to make the playoffs. They also talk about owner guarantees, the Ryder Cup and new investors in Angel City FC. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sep 25, 2025 • 50min
The NFL is “Built on a Crime” Says Former Union Boss
Former NFLPA head DeMaurice Smith joins the Sporticast podcast to discuss his views on the world’s richest sports league. He talks about the NFL’s antitrust exemption, a potential long-term threat from college football, and a theory on why women’s unions seem to be making more progress than their male counterparts. Learn more about your ad choices. Visit megaphone.fm/adchoices


