

Sporticast
Sportico
'Sporticast' is a new podcast hosted by business journalists Scott Soshnick and Eben Novy-Williams from Sportico that will deliver the inside scoop on the intersection of money and sports. From billion-dollar valuations to team sales, sponsorship contracts and media rights, go behind the scenes on the deals that power the global sports economy. For more coverage and information, be sure to check out sportico.com
Episodes
Mentioned books

Jul 22, 2025 • 34min
How “Pay Us What You Owe Us” Changes WNBA Labor Talks
Scott and Eben discuss the latest in the WNBA labor talks. They also discuss President Donald Trump’s latest foray into sports, and the meltdown at the NFLPA.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 17, 2025 • 35min
What is “Revenue” Anyways? Plus, More MLB All-Star Thoughts
Scott and Eben discuss a curious clause in the new contract of Maryland athletic director Jim Smith. They also talk about the MLB All-Star Game’s Swing Off, the WNBA labor latest, and Juan Solo delivering baseball’s quote of the year. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 15, 2025 • 36min
MLB’s Home Run Derby Has Slam Dunk Contest Problems
Scott and Eben talk about the Home Run Derby, which took place this year without any of the sport’s biggest stars. They compare it to struggles felt by other leagues and their All-Star Weekends. They also talk about latest NFLPA controversy, the Wimbledon finals, the FIFA Club World Cup, and—of course—the Tour de France. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 10, 2025 • 35min
A Royal Return, Plus the Tour de France is Back
Scott and Eben talk about the details of Gail Miller’s recent $580 million acquisition of the Utah Royals and Real Salt Lake. They also talk about Penn State hockey, the Tour de France, and FIFA’s increasingly cozy relationship with Donald Trump.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 8, 2025 • 35min
Rockies Fans Keep Showing Up / A Wild Bat Story
Scott and Eben talk about the Colorado Rockies, who are historically bad on the field but continue to draw decent crowds to Coors Field. They also talk about Chandler Bats, the batmaker of the pros; the latest in the WNBA labor talks; and a new gambling tax taking effect in 2026. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 3, 2025 • 33min
NBA Salaries Explode / Florida Panthers Reload
Scott and Eben discuss NBA salary economics, and a curious legal request from Michael Jordan. They also talk about the two-time NHL defending champion Florida Panthers, who managed to secure hometown discount for some of their most important players. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 1, 2025 • 36min
Three Winners of The WNBA Sweepstakes
Scott Soshnick and Jacob Feldman discuss the WNBA’s announcement of new franchises coming to Cleveland, Detroit, and Philadelphia following a historically competitive bidding process. They also break down a new slice of the Cleveland Cavaliers going on sale, NHL labor peace, and MLS teams’ Club World Cup haul. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 26, 2025 • 36min
WNBA Valuations Breakdown
Scott Soshnick and Kurt Badenhausen discuss Sportico’s recently released 2025 WNBA Valuations. The newly created Golden State Valkyries debuted at No. 1, with a $500 million valuation, ten times the price the franchise paid in expansion fees in October 2023. They also discuss how an ongoing expansion process plays into the numbers, and what impact rising team values could have on the WNBA’s next CBA.
Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 24, 2025 • 33min
Breaking Down the Team Sale of the Century
Scott Soshnick and Kurt Badenhausen dive deep on Mark Walter’s $10 billion takeover of the Los Angeles Lakers. They start by discussing whether the iconic franchise is worth the record-shattering sale price and what it means for the Los Angeles Dodgers owner to become the only person with control of two of the 10 most valuable sports teams in the world. They also discuss the potential sale of the Tampa Bay Rays. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jun 19, 2025 • 40min
Are Sports Fans Nearing a Breaking Point?
This week, Joon Lee’s New York Times Op-ed struck a chord, arguing that “fandom isn’t being nurtured anymore. It’s being mined.” He joined Jacob Feldman to discuss why he thinks recent growth—from new investors to new media deals to new international efforts—could threaten the bonds that made sports a central component of American culture in the first place. Learn more about your ad choices. Visit megaphone.fm/adchoices