Inside Politics with Hugh Linehan

Cheapfakes, brainrot and sh*tposts: the online battles to woo voters

Nov 13, 2024
In this engaging discussion, Liz Carolan, Executive Director of Digital Action, dives into the shifting landscape of digital campaigning leading up to the 2024 elections. She highlights the rise of 'cheapfakes' and the humorous ways they influence voter perceptions, like a digital Taylor Swift endorsement. The conversation shifts to the effectiveness of platforms like TikTok in shaping political strategies and the alarming rise of misinformation online. Liz emphasizes the changing dynamics of party politics in Ireland and how digital trends challenge traditional voter engagement.
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