Legal Late Night From Brazil to Texas: Law School Clinics, AI, and Why "Insanity" is Bad Marketing
Jan 2, 2026
In this engaging discussion, Leticia Leal, a clinical supervisor and staff attorney at the University of Houston Law Center, shares her unique journey from Brazil to Texas. She highlights the stark differences between civil law and common law systems and why practical experience in law clinics is essential for students. Leticia also offers insight into how AI is being cautiously integrated into legal education, while sharing her inspiring social media strategy that helped her gain popularity on LinkedIn. Plus, enjoy a light-hearted segment where she translates iconic pop culture lines into Brazilian Portuguese!
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AI Is Reshaping Search Behavior
- AI has begun to change how people search, creating a new discipline people call AI Search Optimization (AEO).
- Lawyers must recognize clients will find services via AI-powered search, not just traditional engines.
Prioritize Consistent Content Marketing
- Do start a content marketing program and publish consistently to rank in both traditional and AI-driven search.
- Begin with one content type (podcast, video, or blog) and use a content calendar to stay consistent.
Make Video Your Core Content
- Do produce video, including short-form clips, because attention spans are shrinking and platforms reward video content.
- Use YouTube for stability and post both long-form and short-form versions to maximize reach.