Ad Spend, Testing, and CRM Necessity

Welcome to Legal Late Night! In this episode, host Jared Correia breaks down the shifting landscape of law firm marketing for 2026 and dives deep into the world of legal education with clinical supervisor Leticia Leal. 

First, Jared shares his monologue on the rise of AI Search Optimization (AEO). He explains why content marketing and short-form video are more critical than ever as AI begins to infiltrate traditional search engines. He also challenges lawyers to look beyond Google Ads and explore alternative platforms like Reddit, Twitch, and LinkedIn to capture a younger client base. 

Then, we are joined by Leticia Leal from the University of Houston Law Center. Leticia shares her journey of becoming a lawyer in both Brazil and Texas, explaining the fundamental differences between civil law and common law systems. We discuss the "roach-free" University of Houston immigration clinic, how AI is (and isn't) being used by law students, and the "internet famous" status she achieved through her creative LinkedIn content. 

Finally, don't miss the Counter Program: "Duo Lingo." Leticia helps Jared (who is Portuguese but can't speak the language) translate famous pop culture phrases into Brazilian Portuguese—from Die Hard one-liners to Seinfeld references.

Learn more about Leticia Leal here.

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• (00:00) - Intro & Monologue: Marketing Strategies for 2026
• (01:07) - The Infiltration of AI in Search Results
• (02:12) - Why Content Marketing is More Critical Than Ever
• (03:15) - Short-Form Video: TikTok, Instagram, and YouTube 0
• (05:09) - Alternative Ad Platforms: Reddit, Twitch, and Facebook
• (08:13) - The Necessity of CRMs for Tracking ROI
• (10:49) - Introducing Guest: Leticia Leal (U of H Law Center)
• (12:38) - Practicing Law in Brazil vs. the United States
• (15:49) - From Personal Trainer to Clinical Supervisor
• (21:35) - Balancing Law with Being a Dance Instructor
• (24:24) - Going Viral: Leticia’s LinkedIn Strategy
• (29:37) - Founding the National Brazilian Bar Association
• (33:20) - The Importance of Law School Clinics for Students
• (39:31) - AI in the Clinic: Are Students Scared to Use It?
• (45:22) - Job Prospects for 3Ls in the Houston Economy
• (48:49) - Counter Program: "Duo Lingo" (Portuguese Lessons)
• (52:58) - Translating Saturday Night Live & Die Hard
• (56:37) - Translating Seinfeld & Boss Baby
• (01:01:19) - Translating Forrest Gump
• (01:03:39) - How to Ask to Ride a Capybara in Brazil
• (01:07:15) - Conclusion & Outro