Innovating Sportswear | AEP086

Mar 13, 2025

Claudia Glass, founder of Swijin, transitioned from high school English teacher to entrepreneur to create innovative sports bras tailored for swim runners. She shares her challenges in the apparel industry, emphasizing the need for customer understanding and sustainable practices. Claudia discusses the importance of mentorship and community feedback in product development, and the strategies behind marketing and pricing. Her journey highlights resilience, collaboration, and the impact of female entrepreneurship on the sportswear sector.

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ANECDOTE

Claudia's Swimrun Bra Journey

Claudia Glass had a full body experience with the idea for a swimrun sports bra while running on vacation.
She collaborated with scientists and swimrun athletes to develop the product over three years.

INSIGHT

Sports Bras Are Technically Challenging

Sports bras are the most difficult garments to make due to textile and construction complexity.
Seamless and flat construction is essential to avoid discomfort and waterlogging in swimrun bras.

ADVICE

Prioritize Customer Engagement Early

Engage with your target community early to understand their problems and needs.
Use focus groups and personal experiences to co-create and refine products.

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