Claudia Glass

Claudia Glass, founder of Swijin, transitioned from high school English teacher to entrepreneur to create innovative sports bras tailored for swim runners. She shares her challenges in the apparel industry, emphasizing the need for customer understanding and sustainable practices. Claudia discusses the importance of mentorship and community feedback in product development, and the strategies behind marketing and pricing. Her journey highlights resilience, collaboration, and the impact of female entrepreneurship on the sportswear sector.

Claudia Glass, founder of Swijin and former high school English teacher, shares her transformative journey into the women's sportswear sector. She reveals how a vacation idea blossomed into a groundbreaking sports tech startup focused on innovative sports bras. Claudia discusses overcoming challenges like funding and fabric selection while emphasizing the importance of perseverance and intuition. Listeners gain insights on the entrepreneurial path, the need for sustainability in sportswear, and strategies for effective marketing.