Lenny's Podcast: Product | Growth | Career

How to create a winning product strategy | Melissa Perri

Jul 28, 2022

Melissa Perri, a product management expert and author of "Escaping the Build Trap," shares her extensive experience training PMs at Fortune 100 companies. She discusses how to recognize when a product strategy is failing and offers strategies for redefining it. Listeners will learn about aligning teams effectively, the importance of hiring the right Chief Product Officer, and how to avoid common pitfalls in product management. Perri also highlights the role of strategic communication and documentation in crafting a cohesive product vision.

53:42

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Episode guests

Melissa Perri

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Quick takeaways

The root problem lies in the way goals are set and strategy is deployed, not employee training.

Hiring a CPO becomes necessary for navigating critical junctions and formulating comprehensive strategies.

A lack of strategy is indicated by stagnant metrics, lack of clarity and alignment across the organization.

Deep dives

The Importance of Setting Goals and Deploying Strategy

Many organizations mistakenly attribute their issues to employee training when, in fact, the root problem lies in the way goals are set and strategy is deployed. Without a clear context, even well-trained individuals lack direction. Taking a holistic approach during company transformations or product organization setups is crucial. It is recommended to either have someone knowledgeable in goal-setting and strategy deployment in place or be prepared to act swiftly when seeking external help.

Do You Have a Strategy?

00:47

How to Deploy Your Product Strategy Well

02:58

Design Is the Backbone of a Presentation

03:13

The Role of a Chief Product Officer in a Startup's Growth

01:23

Intro

3min

Navigating Product Leadership

18min

Identifying and Addressing the Lack of Product Strategy

5min

Aligning Teams Through Effective Product Strategy

4min

Crafting Cohesive Product Strategies

18min

Navigating Knowledge Overload as a Product Manager

5min

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

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Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript

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Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/

• RevenueCat: https://www.revenuecat.com/

• Makelog: https://www.makelog.com/lenny

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Where to find Melissa:

• Website: https://melissaperri.com/

• Twitter: https://twitter.com/lissijean

• LinkedIn: https://www.linkedin.com/in/melissajeanperri/