Lenny's Podcast: Product | Growth | Career

How to create a winning product strategy | Melissa Perri

Jul 28, 2022

53:42

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Quick takeaways

The root problem lies in the way goals are set and strategy is deployed, not employee training.

Hiring a CPO becomes necessary for navigating critical junctions and formulating comprehensive strategies.

A lack of strategy is indicated by stagnant metrics, lack of clarity and alignment across the organization.

Deep dives

The Importance of Setting Goals and Deploying Strategy

Many organizations mistakenly attribute their issues to employee training when, in fact, the root problem lies in the way goals are set and strategy is deployed. Without a clear context, even well-trained individuals lack direction. Taking a holistic approach during company transformations or product organization setups is crucial. It is recommended to either have someone knowledgeable in goal-setting and strategy deployment in place or be prepared to act swiftly when seeking external help.

How to Write a Vision

02:20

Do You Have a Strategy?

00:47

The Power of Design in Presentations and Vision

03:13

Is There Any Advice for Product Managers?

05:08

Introduction

3min

How Many Product Managers Have You Worked With?

3min

I've Worked With Hundreds of Companies, You Know?

4min

What Is a Sign That It's Time for a CPO?

3min

Having a Product Manager in a High Growth Company?

2min

Product Management

2min

When Would It Make Sense for a Company to Bring in Someone Like You?

5min

Is There a Strategy?

5min

Make Log - Keeping Your Team Up to Date on What's Happening in Your Product

4min

10.

How Do You Think You're Getting There?

2min

11.

How to Write a Vision

3min

12.

Design Is the Backbone of a Presentation

3min

13.

Get Better at Strategy

4min

14.

Is There a Difference Between Strategy and Product Operations?

6min

15.

Is There Any Advice for Product Managers?

5min

Every company wants to develop a winning strategy—but what are signs your strategy isn’t working, and how do you change course? Melissa Perri has worked trained PMs and product leaders at nearly all the Fortune 100 companies, and in this conversation shares how to reset a struggling strategy, align your team, and build winning strategy. Join us.

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Find the full transcript here: https://www.podpage.com/lennys-podcast/how-to-create-a-winning-product-strategy-melissa-perri/#transcript

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Thank you to our wonderful sponsors for making this episode possible:

• Amplitude: https://amplitude.com/

• RevenueCat: https://www.revenuecat.com/

• Makelog: https://www.makelog.com/lenny

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Where to find Melissa:

• Website: https://melissaperri.com/

• Twitter: https://twitter.com/lissijean

• LinkedIn: https://www.linkedin.com/in/melissajeanperri/