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Leaders who shepherd innovation need to understand how to get people to co-create with them. They must move from focusing on vision to shaping culture and capabilities. To lead innovation effectively, leaders must fulfill three functions: architect, bridger, and catalyst. As an architect, leaders need to build a collaborative culture and assemble the right team. As a bridger, they must connect with outside talent and resources. Finally, as a catalyst, leaders should accelerate co-creation throughout the entire ecosystem, either to fulfill their organization's purpose or to bring about broader change and impact.