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Sweathead, A Strategy Podcast

Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative

May 13, 2024
Joe Burns, a Group Strategy Director at Quality Meats and former Head of Strategy at BBH in New York, shares his insights on the advertising industry. He discusses the challenges of transitioning between agency environments and the cultural differences in UK and US advertising. A significant topic is the debate around strategy frameworks, with many strategists believing they hinder creativity. Joe also speculates on the future of advertising amidst the influence of tech giants, emphasizing the need for innovative approaches to strategy.
43:01

Episode guests

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Quick takeaways

  • Joe Burns emphasizes the importance of balancing leadership responsibilities and personal commitments in a strategy director role, especially in diverse time zones.
  • The podcast highlights the cultural differences in idea ownership between the UK and US advertising industries, affecting strategy adaptation across markets.

Deep dives

Transitioning Roles in Strategy

Shifting from a prestigious role as the Head of Strategy in the US to a group strategy director brings numerous challenges, particularly in balancing professional and personal responsibilities. Managing tasks related to department leadership while spearheading strategy for clients can feel like two distinct jobs, especially under time constraints involving international clients. This experience is compounded by the need to maintain family commitments, as evident in the struggle of juggling early morning calls with clients in different time zones. Finding a work environment where agency founders are actively involved can be a refreshing change, offering a model that prioritizes creative decision-making over formal hierarchy.

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