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3min chapter
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Sweathead, A Strategy Podcast
The Dynamics of Comms and Media Planning
This chapter explores the difference between communications planning and media planning, asserting that effective comms strategies set the foundation for successful brand initiatives. It emphasizes the significance of innovative approaches to creativity in advertising for driving client revenue and effectively targeting audiences.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode