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3min chapter
Are Strategy Frameworks Dumb? - Joe Burns, Group Strategy Director, Quality Meats Creative
Sweathead, A Strategy Podcast
The Future of Strategy and Advertising in a Dominated Market
This chapter explores the changing dynamics of advertising and the strategic roles within the industry, particularly in light of tech giants' influence on ad spend. It critiques the separation of communications and creative strategies and speculates on the future roles of agencies, either as components of large firms using AI or as unique creative entities.
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