Uncensored Direct Marketing

8-Figure Marketing Icon SHARES ALL | with Alen Sultanic

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Jan 12, 2023
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INSIGHT

Words and Symbolism

  • Words are symbolic representations of ideas and experiences, carrying energy that influences communication.
  • To excel in copywriting, understand symbolism and how words impact the human mind.
ADVICE

Adapting to AI

  • Don't fear AI; it's a tool to accelerate tasks, not replace core marketing skills.
  • Focus on the unchanging principles of conversion and adapt to new formats, like AI.
INSIGHT

Transformative Value over Consumable Content

  • People buy based on desired outcomes and transformative value, not just features or benefits.
  • AI currently excels at consumable content, but lacks the emotional depth to drive transformative purchases.
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