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8-Figure Marketing Icon SHARES ALL | with Alen Sultanic

Uncensored Direct Marketing

CHAPTER

How to Beat the Control

The first thing you have to do when you look at the control is look at the structure of that, right? And so in this one particular piece of copy, it was like a health market. So he came in with a new story and it just completely didn't work. The reason it's a control is because it has the right structure, not the right words,. It has the right Structure. Amplify your credibility better than their credibility if they go into a mechanism, make your story even better.

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