The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr 703: Who Will Win the Go-to-Market AI Race — Startups or Incumbents? with Stage 2 Capital's Managing Director and Co-Founder Mark Roberge
Nov 28, 2023
Mark Roberge from Stage 2 Capital discusses the advantages and challenges of using AI for Go-to-Market strategies. He highlights how startups disrupt established players with their agility and innovation. The chapter also covers raising venture capital, the shift to efficiency, and strategic insights for hitting revenue goals in 2024.
35:35
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Quick takeaways
- Startups disrupt established players with their agility, innovation, and ability to adapt to changing market dynamics.
- Entrepreneurs should identify and exploit the innovator's dilemma in their industries, finding opportunities where big companies lack the necessary data or vision to compete with startups.
Deep dives
The Allure of AI and the Blank Canvas of Possibilities
The podcast highlights the excitement surrounding the potential of AI and its unparalleled ability to reimagine everything in the B2B software realm. The speaker discusses how AI is different from other technological advancements like blockchain or mobile, as it presents a blank canvas for innovation. This artistic freedom fuels the visionaries in the industry, inspiring them to reimagine use cases and solutions in a post-AI technology world. The speaker emphasizes the importance for founders to be visionaries and encourages them to rethink their startup's purpose and problem-solving strategies to avoid potential irrelevance.
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