Think Fast Talk Smart: Communication Techniques 37. Be Better: How Communication Catalyzes Business Transformation
Aug 5, 2021
Robert Siegel, a Stanford GSB lecturer and author of 'The Brains and Brawn Company,' delves into how effective communication fuels business transformation. He discusses the interplay between digital and physical strategies that drive success, emphasizing a balance of practical execution and strategic insight. Siegel highlights essential skills for virtual communication, including storytelling and active listening. The conversation also covers the key ingredients for effective messaging, underscoring clarity and enthusiasm to engage audiences and foster adaptability in today’s dynamic landscape.
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Adapting in Established Companies
- Understand what made your company successful in the past and assess if those elements are still relevant for future competitiveness.
- Stay informed about new technologies and how they impact all business functions, considering if your current skills are adequate for your role.
Adapting in Smaller Companies
- Learn from established companies and understand the less glamorous aspects of their operations, such as logistics, manufacturing, and supply chain.
- Gain an appreciation for the "plumbing" of an organization, especially the last mile to the customer, to avoid a purely digital, Silicon Valley mindset.
Effective Virtual Communication
- Prepare for virtual communication like a TV appearance by setting up a professional environment and practicing beforehand.
- Bring high energy to virtual interactions to compensate for the lack of in-person cues and maintain audience engagement.
