Think Fast Talk Smart: Communication Techniques

37. Be Better: How Communication Catalyzes Business Transformation

Aug 5, 2021

Robert Siegel, a Stanford GSB lecturer and author of 'The Brains and Brawn Company,' delves into how effective communication fuels business transformation. He discusses the interplay between digital and physical strategies that drive success, emphasizing a balance of practical execution and strategic insight. Siegel highlights essential skills for virtual communication, including storytelling and active listening. The conversation also covers the key ingredients for effective messaging, underscoring clarity and enthusiasm to engage audiences and foster adaptability in today’s dynamic landscape.

22:55

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Episode guests

Robert Siegel

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Episode notes

Intro

2min

Blending Digital and Physical Attributes for Business Success

2min

Brains and Brawn: Navigating Business Success

7min

Mastering Virtual Communication

9min

Essential Ingredients for Effective Communication

2min

In this episode of Think Fast, Talk Smart, Stanford GSB Lecturer Robert Siegel sits down with Matt Abrahams to discuss the role of communication in helping businesses to adapt and transform and his new book The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical Specifically. “You have to see how things are interacting with each other. You have to see how your organization is interacting both internally and externally. And so what we found is that great systems leaders were really good at managing the narrative,” says Siegel.

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