Robert Siegel

Robert Siegel, a Stanford GSB lecturer and author of 'The Brains and Brawn Company,' delves into how effective communication fuels business transformation. He discusses the interplay between digital and physical strategies that drive success, emphasizing a balance of practical execution and strategic insight. Siegel highlights essential skills for virtual communication, including storytelling and active listening. The conversation also covers the key ingredients for effective messaging, underscoring clarity and enthusiasm to engage audiences and foster adaptability in today’s dynamic landscape.

In this discussion, Robert Siegel, a Stanford lecturer and startup founder, teams up with Jeffrey Immelt, former CEO of GE, and Jeff Jordan, a16z general partner. They tackle the evolving landscape where traditional industries intersect with digital innovation. The trio explores how modern leaders must navigate complex ecosystems, the importance of partnerships, and the shift from control to influence. They also delve into the tactical use of strategic tools like heat maps and the necessity for adaptability in a tech-driven economy.