PocketGamer.biz Podcast
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Apr 18, 2024
Faith Price, Director of Growth Marketing at DoubleDown Interactive, shares tips on lifecycle marketing to extend app lifespan. Topics include acquiring vs retaining features, timing communications, testing routines, and reinventing oneself in the industry.
17:23
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Quick takeaways
- Balancing acquisition and retention is crucial in mobile game marketing by understanding user communication preferences.
- Continuous testing and evolution are vital in maximizing user engagement and retention for app lifespan extension.
Deep dives
Balancing Acquisition, Retention, and Engagement
In the podcast episode, Faith Price, the Director of Growth Marketing at Doubledown, discusses the importance of balancing acquisition, retention, and user engagement in mobile games marketing. She emphasizes the significance of understanding how players want to be communicated with during the user acquisition stage and what keeps them engaged after becoming users. Faith highlights the value of testing different features and messaging to determine what appeals to new players versus retaining existing ones.
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