Faith Price
Director of Growth Marketing at DoubleDown Interactive, a leading social casino and mobile games studio.
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Apr 18, 2024 • 17min
DoubleDown Interactive’s Faith Price On Lifecycle Marketing Tips To Extend Your App’s Lifespan
Faith Price, Director of Growth Marketing at DoubleDown Interactive, shares tips on lifecycle marketing to extend app lifespan. Topics include acquiring vs retaining features, timing communications, testing routines, and reinventing oneself in the industry.
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