Startup Hypeman: The GOAT to Market Show S12E1: Advanced Customer Segmentation Strategies with Tars Founder Ish Jindal (Season Premiere!)
Oct 20, 2019
Tars Founder Ish Jindal shares the importance of advanced customer segmentation. They discuss how Tars focused on their best customer and condensed it to 3 key segmentation questions. The chapter also explores Ish's background, the transition from a travel marketplace to Tars, and the evolution of the platform's target audience.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Advanced Customer Segmentation and its Impact on TARS' Journey
01:42 • 5min
The Founder's Background and Role in Building TARS
06:16 • 2min
The Transition from a Travel Marketplace to a Different Venture
08:04 • 4min
Evolution of TARS and Shifting Target Audience
11:48 • 22min
Identification and Justification of Successful Users
34:08 • 16min
Reflections on Entrepreneurship as a Lifestyle and Introduction of TARS Founder
49:50 • 4min