S12E1: Advanced Customer Segmentation Strategies with Tars Founder Ish Jindal (Season Premiere!)
Startup Hypeman: The GOAT to Market Show
00:00
Evolution of TARS and Shifting Target Audience
The chapter discusses the evolution of TARS, a SaaS platform that helps marketers improve their conversion rates. They explain how their platform uses conversational landing pages and chatbots to engage users and increase conversion rates. They also talk about how they shifted their target audience from various industries to a specific customer profile of marketing managers and directors who run ad campaigns.
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Transcript
