Search Off the Record A discussion of UX for SEO
Nov 21, 2024
In this discussion, Rio Ichikawa, a Tokyo-based product manager specializing in UX, CRO, and SEO, shares valuable insights on the synergy between user experience and SEO. He highlights how effective UX is crucial for engagement and conversion. Rio delves into common UX missteps, such as carousels, and the power of heatmaps in understanding user behavior. Practical tips for balancing UX design with SEO requirements, like visual content significance and A-B testing, are also shared, making this a rich resource for digital marketers.
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Shared Goals of UX and SEO
- UX and SEO share the common goal of attracting and converting users.
- SEO brings users to your page, while UX optimizes their experience to encourage conversions.
Broad Scope of UX
- User experience (UX) encompasses the entire user journey, not just interactions on a website.
- It includes everything from the search results page to post-purchase experiences.
Keyword Stuffing Backfires
- Rio Ichikawa had a client who keyword-stuffed, believing it improved SEO.
- Removing unnecessary keywords improved conversion rates without negatively impacting SEO.