Balancing UX and SEO: A Practical Approach

This chapter examines the complex interplay between user experience (UX) and search engine optimization (SEO), pinpointing conflicts such as keyword stuffing that impair UX. It emphasizes the significance of visual content, including images and videos, in enhancing engagement and conversion rates while also considering cultural preferences in design. Practical insights are shared on improving UX through A-B testing and avoiding common pitfalls like carousels and excessive text.

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