Using AI to Create Tailored Content for Multiple Brands

One way agencies can leverage AI is by creating different personas within the AI that can write in the style of specific subject matter experts for different media outlets. This allows PR professionals to quickly generate multiple versions of an article tailored to specific reporters, saving time and effort. Agencies can also use role-playing with AI to test media pitches, improve messaging, and understand what journalists covering specific topics want to see in press releases. However, it is important to ensure that the AI-generated content remains authentic and avoids generic language. The use of custom GPTs, trained on specific data sets like content from historically black colleges and universities, can enhance authenticity and enable AI to produce more targeted and authentic content for specific audiences.