2min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

How Agencies Should Use AI-- Jennifer Jones-Mitchell // Human Driven AI

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Artificial Intelligence and Authenticity in Agency Content Creation

Exploring the challenges and potential solutions of using artificial intelligence to generate authentic and creative content for individual brands, with a focus on the problem of AI-generated language not accurately representing tone or target audience. Introducing Latimer, a new AI language model trained on content from historically black colleges and universities, which aims to produce more authentic content for people of color.

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