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Fintech Insider Podcast by 11:FS
873. Focus: How can payments providers help SMEs optimise their ecommerce experience?
Jul 3, 2024
Visa Europe's Lynsey Verrillo discusses optimizing e-commerce for small businesses in France. Guests explore challenges, payment solutions, pandemic impacts, trends in the French payment market, and enhancing user experience through payment service providers.
39:55
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Quick takeaways
- French e-commerce market exhibits high brand loyalty, with 71% of shoppers prioritizing loyalty in purchases.
- Payment providers in France are crucial for optimizing e-commerce offerings and reducing friction in online transactions.
Deep dives
E-commerce Growth in France
France's e-commerce market has experienced significant growth, with a 186% increase in annual online spending in the last decade, making it the third-largest in Europe and sixth-largest globally. The country exhibits high brand loyalty, with 71% of French shoppers making purchases based on loyalty, ranking as the third most brand loyal globally. Additionally, mobile and social commerce are on the rise, with 45% of French 18 to 35-year-olds preferring to buy directly on social media. The focus is on enhancing customer experiences by reducing friction in e-commerce transactions.
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