Visa Europe's Lynsey Verrillo discusses optimizing e-commerce for small businesses in France. Guests explore challenges, payment solutions, pandemic impacts, trends in the French payment market, and enhancing user experience through payment service providers.

Visa Europe's Lynsey Verrillo discusses revolutionizing cross-border payments for businesses in Southern Europe, highlighting challenges and opportunities for innovation. Industry leaders from Viva.com and TeamSystem elaborate on advancing payment solutions for SMEs in the region, emphasizing the importance of education and collaboration for tailored solutions. The role of AI in enhancing network resilience and customer service is also explored, along with the potential impact of digital EU regulations on fintech adoption.