Business Wars Gucci vs Louis Vuitton | The Dom-Tom Bomb | 4
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Jul 20, 2022 Bernard Arnault's bold attempt to acquire Gucci faces fierce resistance from Domenico De Sole, who makes unexpected alliances. The power struggle intensifies as both brands deal with the fallout from major designer changes. Creative directors like Frida Giannini strive to reshape Gucci, while Louis Vuitton seeks to lure in younger consumers. Amidst legal battles and rivalries, the fashion world witnesses a clash of visions and strategies that could redefine luxury branding and market dynamics.
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Arnault's Takeover Attempt Thwarted
- Bernard Arnault, determined to acquire Gucci, faces resistance from Domenico De Sole.
- De Sole's employee stock ownership plan (ESOP) dilutes Arnault's shares, thwarting his takeover attempt.
The Dom Tom Bomb
- Tom Ford and De Sole have a clause in their contracts, called the "Dom Tom Bomb", enabling them to leave if ownership changes.
- This discourages hostile takeovers, as Ford's creative vision is crucial for Gucci's success.
Ford Considers Arnault
- Tom Ford considers partnering with Bernard Arnault despite the ongoing battle between Arnault and De Sole.
- Ford is intrigued by the potential resources and leverage LVMH could offer.
