
Gucci vs Louis Vuitton | The Dom-Tom Bomb | 4
Business Wars
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Navigating Change: Frida Giannini's Vision for Gucci
This chapter delves into Frida Giannini's approach as she takes the helm of Gucci's women's wear, aiming to infuse the brand with a classic style distinct from former designer Tom Ford. It also touches on Gucci's historical inspirations and the challenges from rival brands, interlaced with advertisements during the discussion.
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