Marketing Against The Grain I Used AI To Build A Billion Dollar Business (#170)
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Nov 2, 2023 Explore the exciting intersection of AI technology and business success. The hosts discuss using AI to identify billion-dollar opportunities and enhance productivity. Insights from Nike's strategies highlight the necessity of an offensive approach in uncertain times. Discover how AI can shape sales strategy development and create tailored pitches for investors. Learn about the importance of clear communication when briefing AI and the iterative process in generating personalized business insights, drawing on examples from established companies.
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Building a Business with AI
- Use AI to explore business ideas based on data and trends.
- Iterate in real time with the AI to refine the business strategy and principles.
Contextualizing Data with AI
- Don't just consume content; use AI to analyze it and generate actionable outcomes, like business ideas.
- Leverage AI's ability to contextualize data and solve specific problems, such as identifying market opportunities.
Generating a Business Idea with Claude
- Kipp Bodnar used AI (Claude) to analyze the State of AI report and generate a business idea.
- He fed Claude a Twitter thread on Warren Buffett's lessons and Nike's business principles as context.