I Used AI To Build A Billion Dollar Business (#170)
Marketing Against The Grain
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Harnessing AI for Business Insights
This chapter discusses the utilization of AI, particularly large language models, to shape ideal customer profiles and enhance marketing strategies. It highlights the importance of an iterative problem-solving approach, showcasing examples like Grammarly and James Dyson's design process to illustrate AI's capacity for personalized insights. The chapter also explores how AI can streamline the creation of tailored pitch decks for startups, fostering deeper connections with investors.
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