The Shit No One Tells You About Writing

Shooting the Shit About External Publicity, Publishing in the age of Kickstarter, and the alleged gambling problem

Oct 6, 2025
Carly and CeCe dive into the chaotic world of publishing, highlighting when to hire a publicist and what it truly means to succeed as an agent. They explore the million-dollar Kickstarter success of authors Ali Hazelwood and Adriana Herrera, and discuss Lauren Martin's aspiring piece on women's empowerment. The hosts also debate the gambling nature of publishing, unpacking risks and unpredictability that shape careers—even in a creative field. Plus, they share insightful newsletter content on character building and writing advice.
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ADVICE

Clarify Publicity Goals First

  • When considering a publicist, clarify your goals: brand building versus immediate sales conversion.
  • Align expectations with measurable outcomes and what you can contribute to the campaign.
ADVICE

Define The Type Of Publicity You Want

  • Define what you want from publicity: magazine profiles, morning shows, influencer momentum, or brand-building.
  • Use that definition to choose tactics and evaluate potential publicists.
ADVICE

Treat Publicists As Partners

  • Do research different publicity firms, niches, and past client experiences before hiring.
  • Treat a publicist as a collaborator and prepare op-eds, audience lists, and ideas to avoid generic campaigns.
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