

The Shit No One Tells You About Writing
Bianca Marais, Carly Watters and CeCe Lyra
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
Episodes
Mentioned books

Sep 11, 2025 • 31min
Intentionality! Intentionality! Intentionality!
In this engaging conversation, Bianca interviews Danya Kukafka, the author of 'Notes on an Execution.' They discuss the inspiration behind the novel, the evolution of its story, and the intentionality behind character perspectives. Danya shares insights into her writing process, the unique narrative style of ‘Ansel’, and the importance of exploring the lives of victims. The discussion also touches on existential themes, structural frameworks, and Danya's dual role as an author and literary agent.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 8, 2025 • 44min
Shooting the Shit: Why the industry publishes so many (too many!) books and how to spot a writerly phishing scam
In this episode of Shooting the Shit, Carly and CeCe kick things off with a little post–Labor Day catch-up before diving into the big stuff: staying sane while juggling work, life, and endless TBR piles. They tackle the rise of phishing scams targeting writers, breaking down the warning signs every author should know before signing with an agent.The conversation heats up with industry buzz—CEO shakeups, shifting sales trends, and what all this means for authors trying to stand out. Carly and CeCe pull back the curtain on book promotion, weighing in on the power of publicists, the pitfalls of a scattershot approach, and the strategies that actually move the needle.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 4, 2025 • 35min
Pitch Perfect
In this episode of Books with Hooks, literary agents Carly and CeCe get nit-picky with an almost ‘Pitch Perfect’ query submission. They offer insider tips on how this particular query grabbed their attention from the very first line. They dish on what makes a query irresistible, why killer opening pages matter, and how to nail tension and character depth—especially in the thriller genre. Whether you're drafting your first pitch or polishing your tenth, this episode is packed with must-know advice to level up your submission game.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Sep 1, 2025 • 47min
Shooting The Shit about what agents really think about writer’s conferences, how agents get good at their jobs, and what actually sells books right now
In this episode of Shooting The Shit, Carly and CeCe unpack the state of today’s publishing industry—from their latest projects to upcoming conferences and the realities of writer–agent dynamics. They dig into what writers can expect from conferences, how agents sharpen their manuscript-analysis skills, and whether podcast appearances really move the needle on book sales. At the heart of the conversation: building a lasting author brand and navigating the ever-shifting publishing landscapeNote: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comCheck out Aime’s Substack: https://amiemcnee.substack.com/p/i-went-on-one-the-biggest-podcast?r=ar6&utm_campaign=post&utm_medium=web&triedRedirect=trueOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

15 snips
Aug 28, 2025 • 56min
Writing a Voicey Novel
Annie Hartnett, author of 'Unlikely Animals' and 'Rabbit Cake', discusses her new novel, emphasizing the importance of voice and balancing humor with heartbreak. She shares insights on writing from an omniscient POV and how personal experiences shape a narrative. Gloria Chao, a former dentist turned award-winning author of 'The Ex-Girlfriend Murder Club', reveals secrets to creating memorable character voices and her journey through genre shifts. Both guests offer invaluable tips for navigating the publishing world with humor and authenticity.

Aug 25, 2025 • 57min
August Bonus Episode
In part one of August’s Bonus Episode, Bianca connects with debut author Jo Morey. In this vibrant conversation,Jo opens up about her novel ‘Lime Juice Money’, sharing the winding road to publication and the intricacies of the editing process. Jo dives into the unique challenge—and opportunity—of writing from the perspective of a protagonist with a hearing impairment, offering a powerful look at voice, perspective, and representation. She also reflects on her writing routine, the art of crafting standout query letters, and the behind-the-scenes decisions that led to the book’s title and cover transformations. From richly drawn sensory details to lyrical, evocative language, Jo reveals how she builds immersive worlds and unforgettable characters. In part two of August’s Bonus Episode, internationally bestselling author Shari Lapena joins Bianca to talk about her latest novel, ‘She Didn’t See It Coming’, her writing process, and her pivot from literary comedies to crime fiction. Shari shares why she embraces pantsing over plotting, how she maintains psychological tension, and what makes domestic suspense so compelling. From writing multiple points of view and misleading readers through character perception, to structuring twists and balancing emotion with secrecy, this is a must-listen for fans of thrillers and aspiring authors alike. Shari also dishes on publishing trends, switching agents, and the risks of high advances.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Aug 21, 2025 • 39min
Exploring the Critical to Compassionate Spectrum
The hosts dive deeply into a historical mystery query, emphasizing the importance of clarity and character depth. They analyze how a strong prologue can enhance atmosphere and internal conflict. Later, discussions shift to the compassionate vs. critical spectrum in character development, showcasing how characters' thoughts can drive engagement. Personal anecdotes on language learning and health awareness offer practical tips for creative growth. Their candid critique of a fantasy manuscript highlights vivid world-building and the essential balance of tension in storytelling.

Aug 18, 2025 • 50min
Shooting The Shit: CeCe's new job, agent referrals, and what publishers try to get away with when writer's don't have agents
Big news in the literary world—CeCe is joining Wendy Sherman Associates! Dive into the behind-the-scenes dynamics of agency moves and what querying writers really need to know. Discover the sneaky pitfalls in publishing contracts for unrepresented authors that could stall careers. Plus, the hosts discuss the impact of agent referrals and the surprising sales figures that show how publishing operates like venture capitalism. It's a candid, eye-opening conversation about power, publishing, and why writers should adopt an entrepreneurial mindset.

Aug 14, 2025 • 54min
Karin Slaughter and the Mystery of Character and Rachel Howzell Hall on Switching Genres
In part one of this week’s episode, Bianca sits down with the legendary bestselling author Karin Slaughter to talk about all things dark, twisty, and utterly gripping in her latest novel, ‘We Are All Guilty Here.’ From building immersive worlds to crafting characters that leap off the page, Karin gives us a behind-the-scenes look at her writing process—including the real work of research and the power of planting those irresistible “curiosity seeds” that keep readers hooked. She also opens up about the art of authentic dialogue, the psychology behind her characters, and why realism is absolutely non-negotiable in her storytelling. Whether you're a writer, a reader, or a true crime junkie, this episode is packed with smart, candid insights you won’t want to miss!In part two of this week’s episode, Bianca sits down with the brilliant Rachel Howzell Hall for a no-holds-barred conversation about her bold leap from crime fiction to fantasy. Rachel spills the tea on juggling gritty realism with magical worlds, the secret to crafting characters who leap off the page, and the daily grind of her disciplined (but very human) writing routine. She gets real about the highs and lows of the creative process—reminding us to celebrate the little victories—and shares her tried-and-true tips for building suspense and emotional resonance. With humor, heart, and hard-earned wisdom, Rachel opens up about redefining success in an ever-changing literary landscape.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs. For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands

Aug 11, 2025 • 45min
Shooting The Shit: "AI Slop" affecting books, what summers in publishing look like and hustle culture in the year 2025
This week on Shooting the Shit, Carly and CeCe are back with a no-holds-barred convo on everything rocking the publishing world. They dive into how hustle culture is burning us all out, why summer feels like a weird limbo for book launches, and what it really means when authors get assistants. Plus: AI is creeping into publishing (yep, we’re talking about it), romance novels are sparking cultural shifts, and the kid lit market is facing big changes. It’s all about adapting, evolving, and surviving in a rapidly shifting industry.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com* Check out Wayfair: https://www.wayfair.comAdvertising Inquiries: https://redcircle.com/brands