The Shit No One Tells You About Writing

Bianca Marais, Carly Watters and CeCe Lyra
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Sep 29, 2025 • 1h 6min

September Bonus Episode

It’s bonus episode time!  We’re thrilled to welcome back Emilie Sommer for her popular comps segment. But first, Bianca sits down with bestselling author Hank Phillippi Ryan to talk about her latest thriller, ‘All This Could Be Yours’. They dive into the realities of book tours, the challenges writers face in the spotlight, and the layered psychology behind her characters. Hank also shares the inspiration driving her story, her creative process, and how she balances vulnerability with the high stakes of storytelling—all while staying deeply connected to her readers.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 25, 2025 • 32min

Plausibility: Serendipity and Kismet vs. Coincidence

Bestselling author Bianca Marais sits down with New York Times bestselling author of multiple novels, Marissa Stapley (writing as Julia McKay) to unwrap the magic behind her latest novel, ‘Christmas at the Ranch.’ From swoony romance and second chances to the inspiration that fueled the story, Marissa pulls back the curtain on her writing process. They dive into everything from the real-life threads woven into her characters, to the challenges of switching genres, to why physicality and authenticity matter so much in romance. Expect insights on miscommunication (that classic romance trope), the power of secondary characters, and what it really takes to craft a story that keeps readers turning the pages. If you love behind-the-scenes looks at how compelling love stories are built, this conversation is for you.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course:  Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 22, 2025 • 29min

Shooting the Shit Live From New York!

Fresh off the People of Publishing Conference in NYC, Carly and CeCe spill all the tea! From why newsletters are hotter than ever, to the high-stakes drama of book auctions, to the buzz around the creator economy—they’ve got stories, laughs, and insider tips you won’t want to miss. Networking, publishing, and plenty of laughs: this episode has it all.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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14 snips
Sep 18, 2025 • 46min

How to Find The Hook in Your Book

The hosts and Leslie dive into a YA dystopian query letter, discussing the essential elements that make a hook compelling. They debate the role of tension and stakes while emphasizing the importance of a strong Act One in storytelling. Feedback flows on character depth and the protagonist's drive in the plot. The focus sharpens on crafting an engaging opening, highlighting how the right starting point can enhance the story's impact. This lively discussion is a treasure trove for aspiring writers keen on refining their craft.
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Sep 15, 2025 • 52min

Shooting The Shit: About book blurb culture, how to sell a book in a “tough category” and the Anthropic Settlement

In this episode of Shooting the Shit, Carly and CeCe tackle some of publishing’s messiest realities with their usual mix of honesty and humor. They dig into the alarming trend of agents offering representation with 24-hour decision windows—and why that’s predatory. The conversation then shifts to the world of blurbs: pre-written pitches, the hidden economy of “I’ll blurb yours if you blurb mine,” and whether blurbs actually help sell books. They also break down the Anthropic settlement, explaining what the $1.5 billion deal really means for authors, AI, and copyright. From there, it’s a hard look at what’s selling, what’s not, and why memoirs and essay collections remain so tough to place. With insights from top editors, they emphasize that it’s not just about having a story—it’s about telling it in a way that stands out. Writers, consider this your publishing reality check and pep talk.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comIt’s Beta Reader Match Up time again where you can be matched up with those writing in a similar genre and/or time zone, so they can critique your work as you critique theirs.For more information and to register, go to: https://www.biancamarais.com/beta-reader-match-up.htmlSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryRead additional insights on Alia Habib’s’ Substack:https://aliahabib.substack.com/p/tough-categories-five-top-book-editorsOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 11, 2025 • 31min

Intentionality! Intentionality! Intentionality!

In this engaging conversation, Bianca interviews Danya Kukafka, the author of 'Notes on an Execution.' They discuss the inspiration behind the novel, the evolution of its story, and the intentionality behind character perspectives. Danya shares insights into her writing process, the unique narrative style of ‘Ansel’, and the importance of exploring the lives of victims. The discussion also touches on existential themes, structural frameworks, and Danya's dual role as an author and literary agent.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 8, 2025 • 44min

Shooting the Shit: Why the industry publishes so many (too many!) books and how to spot a writerly phishing scam

In this episode of Shooting the Shit, Carly and CeCe kick things off with a little post–Labor Day catch-up before diving into the big stuff: staying sane while juggling work, life, and endless TBR piles. They tackle the rise of phishing scams targeting writers, breaking down the warning signs every author should know before signing with an agent.The conversation heats up with industry buzz—CEO shakeups, shifting sales trends, and what all this means for authors trying to stand out. Carly and CeCe pull back the curtain on book promotion, weighing in on the power of publicists, the pitfalls of a scattershot approach, and the strategies that actually move the needle.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliatepage: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 4, 2025 • 35min

Pitch Perfect

In this episode of Books with Hooks, literary agents Carly and CeCe get nit-picky with an almost ‘Pitch Perfect’ query submission. They offer insider tips on how this particular query grabbed their attention from the very first line. They dish on what makes a query irresistible, why killer opening pages matter, and how to nail tension and character depth—especially in the thriller genre. Whether you're drafting your first pitch or polishing your tenth, this episode is packed with must-know advice to level up your submission game.Note: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comSign up for CeCe’s Fall Course: Writing Tension Creating Tension, Conflict and Stakes in a StoryOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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Sep 1, 2025 • 47min

Shooting The Shit about what agents really think about writer’s conferences, how agents get good at their jobs, and what actually sells books right now

In this episode of Shooting The Shit, Carly and CeCe unpack the state of today’s publishing industry—from their latest projects to upcoming conferences and the realities of writer–agent dynamics. They dig into what writers can expect from conferences, how agents sharpen their manuscript-analysis skills, and whether podcast appearances really move the needle on book sales. At the heart of the conversation: building a lasting author brand and navigating the ever-shifting publishing landscapeNote: Cece Lyra is a literary agent at Wendy Sherman Associates. If you’d like to query CeCe, please refer to the submission guidelines at www.wsherman.com. Carly Watters is a literary agent at P.S. Literary Agency, but her work on this podcast is not affiliated with the agency, and the views expressed by Carly on this podcast are solely that of her as a podcast co-host ​and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency.Find us on our socials:Threads: https://www.threads.net/@the_shit_about_writinghttps://www.threads.net/@biancamarais_authorhttps://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agentInstagram: https://www.instagram.com/the_shit_about_writing/https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/Facebook: https://www.facebook.com/TSNOTYAWWebsites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.comBookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwritingTo sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.comCheck out Aime’s Substack: https://amiemcnee.substack.com/p/i-went-on-one-the-biggest-podcast?r=ar6&utm_campaign=post&utm_medium=web&triedRedirect=trueOur Sponsors:* Check out Quince: https://quince.com/tsnotyaw* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brands
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15 snips
Aug 28, 2025 • 56min

Writing a Voicey Novel

Annie Hartnett, author of 'Unlikely Animals' and 'Rabbit Cake', discusses her new novel, emphasizing the importance of voice and balancing humor with heartbreak. She shares insights on writing from an omniscient POV and how personal experiences shape a narrative. Gloria Chao, a former dentist turned award-winning author of 'The Ex-Girlfriend Murder Club', reveals secrets to creating memorable character voices and her journey through genre shifts. Both guests offer invaluable tips for navigating the publishing world with humor and authenticity.

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