This Week in Digital Marketing

The Secret Sauce of an 8-Figure Agency with Joe Davies from FatJoe on EP28 of TWIDM

May 16, 2023

Joe Davies from FatJoe shares insights into agency growth and digital marketing strategies. Topics include Amazon FBA, niche website market, agency differentiation, AI tools, Digital PR, and effective use of HARO. They also discuss challenges in link building, AI tools impact on marketing, content production scale, and podcast sponsorship.

01:00:52

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Episode guests

Joe Davies

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Episode notes

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Quick takeaways

Fat Joe offers streamlined link building services for SEO agencies, eliminating the need for site approvals or customization.

Fat Joe utilizes AI tools like ChatGPT and their own OptimoAI to enhance content creation and marketing efforts.

While not fully invested, Fat Joe recognizes the potential benefits of digital PR and utilizes tools like HARO for backlink acquisition, emphasizing the importance of quality pitches.

Deep dives

Fat Joe's approach to link building for SEO agencies

Fat Joe offers a marketplace for SEO agencies looking for link building services. They focus on making the process easy and efficient for agencies, offering a range of link building products with a streamlined ordering system. They prioritize delivering high-quality links without the need for agencies to go through the time-consuming process of site approvals or specific customization.

Introduction

3min

The Potential of Fulfillment by Amazon (FBA) for SEOs

7min

Operating Under the Fat Joe Entity

12min

Challenges of Link Building and Different Approaches

13min

Experiences at Brightness Conference and Lack of Actionable Talks

2min

AI Tools and Their Impact on Marketing

15min

Content Production and AI in Writing

5min

Podcast Sponsorship and Admiration for Founder's SaaS Tool

4min

In this episode of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey chat with Joe Davies from FatJoe. They delve into Joe's journey into Amazon FBA, the inception of OptimoAI, and the growth strategies of FatJoe. Uncover insights into the niche website market, agency differentiation, the role of AI tools, and the world of Digital PR. Discover how Joe's team is managed and how they effectively use HARO. It's a must-listen for anyone interested in agency growth and digital marketing strategies.

Joe Davies on Twitter:

https://twitter.com/fatjoedavies

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