The Secret Sauce of an 8-Figure Agency with Joe Davies from FatJoe on EP28 of TWIDM
May 16, 2023
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Joe Davies from FatJoe shares insights into agency growth and digital marketing strategies. Topics include Amazon FBA, niche website market, agency differentiation, AI tools, Digital PR, and effective use of HARO. They also discuss challenges in link building, AI tools impact on marketing, content production scale, and podcast sponsorship.
Fat Joe offers streamlined link building services for SEO agencies, eliminating the need for site approvals or customization.
Fat Joe utilizes AI tools like ChatGPT and their own OptimoAI to enhance content creation and marketing efforts.
While not fully invested, Fat Joe recognizes the potential benefits of digital PR and utilizes tools like HARO for backlink acquisition, emphasizing the importance of quality pitches.
Deep dives
Fat Joe's approach to link building for SEO agencies
Fat Joe offers a marketplace for SEO agencies looking for link building services. They focus on making the process easy and efficient for agencies, offering a range of link building products with a streamlined ordering system. They prioritize delivering high-quality links without the need for agencies to go through the time-consuming process of site approvals or specific customization.
The use of AI in content creation and scaling marketing efforts
Fat Joe explores the potential of AI in content creation and scaling marketing efforts. They discuss the use of AI tools like ChatGPT for tasks such as content planning, keyword research, email subject lines, and YouTube titles. Fat Joe also discusses their own AI tool called Optimo, which aims to provide a clean and simple platform for marketers to use AI to create various tools for their marketing efforts.
The advantages and challenges of digital PR and leveraging HARO
While Fat Joe has yet to fully invest in digital PR, they acknowledge the potential benefits and mention the use of tools like Roxhill and Proudly for outreach to journalists. They also discuss their use of Help a Reporter Out (HARO), where they send pitches to journalists to secure backlinks for their clients. They highlight the need for a numbers game approach and the importance of providing high-quality pitches.
Fat Joe's growth strategies and focus on inbound marketing
Fat Joe primarily focuses on inbound marketing strategies for their growth. They heavily use advertising through Google Ads and social media, as well as content marketing channels like their YouTube channel and blog. They prioritize delivering value to their target audience, SEO agencies, and aim to continue developing their brand and delivering excellent services.
Joe's insights on the podcast episode and future plans for Fat Joe
During the podcast episode, Joe discusses his experience at Brighton SEO, the challenges and potential of AI in marketing, his thoughts on the industry, and the direction of Fat Joe. He mentions their focus on delivering high-quality services, their goal of becoming a premium marketplace, and their dedication to continuously improving their systems and offerings.
In this episode of This Week in Digital Marketing, hosts Jacky Chou and James De Lacey chat with Joe Davies from FatJoe. They delve into Joe's journey into Amazon FBA, the inception of OptimoAI, and the growth strategies of FatJoe. Uncover insights into the niche website market, agency differentiation, the role of AI tools, and the world of Digital PR. Discover how Joe's team is managed and how they effectively use HARO. It's a must-listen for anyone interested in agency growth and digital marketing strategies.