Joe Davies, founder of Fat Joe, shares his remarkable journey from McDonald's employee to self-made millionaire in the world of SEO. He highlights the benefits of the build in public movement, especially in the age of AI. Joe discusses the importance of personal branding and networking on platforms like Twitter. He also explores the challenges of entrepreneurship, including content optimization through innovative tools like Query Hunter, and the vital role of offline relationships in online success.

Joe Davies from FatJoe shares insights into agency growth and digital marketing strategies. Topics include Amazon FBA, niche website market, agency differentiation, AI tools, Digital PR, and effective use of HARO. They also discuss challenges in link building, AI tools impact on marketing, content production scale, and podcast sponsorship.