This Week in Startups YouTube shorts vs. TikTok, Crypto contagion, Twitch ad changes, China found aliens? | E1485
Jun 15, 2022
The competition heats up as YouTube Shorts closes in on TikTok's user base, raising questions about data security. Twitch announces a new ad incentive for creators, shaking up compensation strategies. Meanwhile, the Federal Reserve implements its steepest interest rate hike in decades, impacting the economy and crypto market. The ongoing crypto contagion is discussed, focusing on warnings for retail investors. Finally, an amusing twist comes with speculations about China possibly discovering signs of alien life.
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TikTok and National Security
- TikTok's popularity raises national security concerns due to its Chinese ownership and potential data access by the Chinese government.
- The US government should consider reciprocity, allowing TikTok to operate only if China allows US platforms like YouTube.
YouTube Shorts Strategy
- YouTube should create a dedicated app for Shorts to compete with TikTok.
- This would make it easier for creators to manage content and attract users.
The Power of Social Media Advertising
- ByteDance's high ad revenue, despite seemingly ineffective ads, indicates their value.
- This highlights the power of time spent on social media and precise targeting.
