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YouTube shorts vs. TikTok, Crypto contagion, Twitch ad changes, China found aliens? | E1485

This Week in Startups

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Ad Revenue and Creator Concerns

This chapter explores the shifting dynamics of ad revenue sharing on platforms like YouTube, Twitch, and Instagram, with a particular focus on Twitch's new ad incentive program designed to retain creators. The speakers critique the strategies of major companies regarding creator compensation and discuss the implications of child fame in the creator economy, particularly through platforms like TikTok. They emphasize the balance between opportunities and the psychological impact of fame on young creators, highlighting the importance of regulations and protective measures.

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