BigDeal #99 Brainwash Yourself to Success | Kendra Scott
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Oct 16, 2025 Kendra Scott, founder of the billion-dollar jewelry brand and advocate for entrepreneurship, shares her inspiring journey from a $500 start in her spare bedroom. She emphasizes the power of bootstrapping, illustrating how she sold jewelry door-to-door while balancing motherhood. Kendra discusses the importance of authentic storytelling in sales and building genuine connections in retail. She reflects on overcoming challenges, flipping adversity into fuel for success, and her new venture, Yellow Rose, a brand focusing on women's Western-inspired fashion. Her insights blend passion, persistence, and the beauty of embracing one's authentic self.
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From $500 To Samples On A Card Table
- Kendra Scott started with $500, made samples on a card table, and sold them door-to-door with her baby in Austin.
- She reinvested every dollar to fulfill orders and stretched each expense to grow the business.
Sell Samples To Fund Demand
- Selling your samples can finance immediate production and validate demand.
- Early sales both fund and inform product iteration and replenishment strategy.
Stretch Every Dollar Deliberately
- Be extremely scrappy and deliberate with spending; reinvest revenue for the highest ROI.
- Remind your team of startup frugality to avoid wasteful projects later on.
