Being an Outsider as an Advantage

Thanks to GoDaddy for sponsoring this video! Head to https://godaddy.com/codiesanchez to get started with GoDaddy Airo® today. Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin this November 2025. https://contrarianthinking.biz/msows-bigdeal I sat down with Kendra Scott — yes, *that* Kendra Scott — to unpack how she turned $500 and a side hustle into her billion-dollar brand Kendra Scott. We talk about how she bootstrapped from her spare bedroom, sold jewelry door-to-door with a baby on her hip, and built an empire by staying authentic when everyone else chased trends. You’ll hear the raw, unpolished truth about scaling a business, why passion and persistence matter more than perfect timing, and how she’s now flipping the script as an investor and founder of Yellow Rose. If you’re building something from scratch or just need a reminder that grit beats glam, this one’s for you. 00:00 Intro 01:17 Bootstrapping and Scrappy Mindset 02:55 Lessons from Failure and Persistence 13:01 The Power of Connection in Retail 21:56 Disruptive Marketing Strategies 31:09 Balancing Success and Personal Life 38:55 Balancing Motherhood and Business 40:18 Creating a Business Utopia 42:16 Facing Business Challenges 44:47 The Birth of Kendra Scott Retail 47:33 Embracing Authenticity in Business 50:22 The Inspiration Behind Yellow Rose 55:32 Working with Dolly Parton 01:07:13 Shark Tank and Entrepreneurial Insights 01:11:14 Final Thoughts MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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