Growth Minds with Sean Kim NEUROSCIENTIST Reveals Why People Dislike You & How to Persuade Anyone!
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Feb 21, 2025 
Moran Cerf, a neuroscientist and professor at Northwestern University, specializes in decision-making and consciousness. He reveals intriguing insights about emotional regulation, emphasizing how stories can reshape personal narratives after trauma. They discuss the power of smell in attraction and the role of evolutionary biology in mate selection. Cerf also shares techniques for enhancing persuasion by using subtle cues and the significance of vulnerability in relationships. This conversation dives deep into the fascinating intersection of neuroscience and human behavior.
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Embodied Cognition
- Physical actions influence your thoughts and feelings (embodied cognition).
- This explains why things like power poses, room temperature, and even the weight of paper can affect behavior.
Warm Tea, Warm Thoughts
- People holding warm tea wrote warmer essays about their mothers.
- This demonstrates how physical sensations can influence our thoughts and emotions.
The Role of Smell in Attraction
- Odors play a crucial role in mate selection, even without conscious awareness.
- MHC compatibility is assessed subconsciously through smell, influencing attraction.