

The Business of Belonging with David Spinks
4 snips Mar 14, 2021
David Spinks, author of The Business of Belonging, discusses the evolution of community movements, making users feel part of the business, earning user trust, getting a community off the ground, enabling community engagement, dealing with waning excitement, and common traps to watch out for.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
The Rise of Community and the Opportunities Ahead
03:21 • 8min
Building a Genuine Community
11:49 • 9min
Building Community through the Social Identity Cycle
21:13 • 4min
The Influence of Identity on Being a Sports Fan
24:56 • 2min
The Phases and Challenges of Community Growth
26:48 • 26min