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Village Global Podcast
The Business of Belonging with David Spinks
Mar 14, 2021
David Spinks, author of The Business of Belonging, discusses the evolution of community movements, making users feel part of the business, earning user trust, getting a community off the ground, enabling community engagement, dealing with waning excitement, and common traps to watch out for.
52:46
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Quick takeaways
- Building community is essential for businesses as it creates a sense of connection and belonging for customers, employees, and other stakeholders.
- The social identity cycle provides a framework for community building, consisting of three stages: identification, participation, and validation.
Deep dives
Importance of Building Community
Building community is essential for businesses as it creates a sense of connection and belonging for customers, employees, and other stakeholders. It allows businesses to better understand their audience and build trust with them. By empowering community members to contribute and participate, businesses can scale their impact and foster loyalty.
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