David Spinks (@DavidSpinks), author of The Business of Belonging, joins Erik on this episode to discuss:
- The evolution of the different movements in this space, from customer service to customer success to community.
- How to make your users feel like they’re a part of the business.
- His requests for startups in the space.
- How to earn the trust of your users.
- How to get a community off the ground.
- How to enable your community to engage itself.
- What to do when excitement wanes.
- Common traps to watch out for.
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