How I Built This with Guy Raz Jo Loves: Jo Malone CBE
May 18, 2020
Jo Malone CBE, founder of Jo Malone London and Jo Loves, shares her inspiring entrepreneurial journey from making face creams as a child in 1970s London to creating iconic fragrances. She discusses the challenges of building her brand, navigating personal struggles, and the emotional toll of leaving her first business. Jo reflects on the beauty industry's evolution, resilience during crisis, and her innovative approaches at Jo Loves. Her story intertwines authenticity, creativity, and the importance of human connection in beauty.
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Unconventional Childhood
- Jo Malone's childhood involved her magician father, his rabbits, and a countess named Madame Lubati.
- She grew up in a working-class family on the outskirts of London.
Dyslexia and School Struggles
- Jo Malone struggled with undiagnosed dyslexia, excelling in visual and story-based subjects but struggling with math and languages.
- She would often feel stupid due to her dyslexia.
Volatile Home Life
- Jo Malone's parents had a volatile relationship, constantly fighting yet also loving.
- Her father was an artist, magician, and gambler, causing financial instability.