How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE

How I Built This with Guy Raz

CHAPTER

The Scent of Success: A Fragrance Journey

This chapter chronicles the early days of a fragrance brand, detailing the journey from body lotions to launching the signature scent, Lime, Basil, and Mandarin. It explores the challenges of fragrance creation, marketing strategies, and the pivotal moments that shaped the brand's identity and growth. Personal stories and emotional connections highlight the author's resilience amidst the complexities of business and health.

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