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Growth Marketing Camp
Illuminating the Path to ABM Mastery with Mason Cosby
Feb 20, 2024
Discover the secrets of ABM success with Mason Cosby, including building efficient ABM programs on a budget, using podcasts for revenue generation, and implementing real-time sales activation plays. Learn about the challenges of entrepreneurship, creating valuable ABM relationships, and the importance of aligning marketing and sales teams for ABM program success.
52:10
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Quick takeaways
- Creating ABM programs without big budgets by focusing on practical strategies and strong customer engagement.
- Transforming podcasts into revenue-generating ABM plays through targeted content and inviting ideal accounts.
Deep dives
Building an ABM Program
Starting with the alignment between marketing and sales, Mason Cosby shares practical steps for building an account-based marketing (ABM) program from scratch. By focusing on creating targeted sales activation plays, identifying triggers, and engaging with the right fit customers, organizations can establish repeatable and effective ABM strategies that drive revenue.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode